Although technological advancements are instrumental in many aspects of life, humans are social beings. Facebook, (now Metaverse) explored this avenue quite successfully until recently (Facebook, 2020), when its business model was considered outdated by many members of the community already under strong influence from the new cryptocurrencies. Somebody else’s data ownership is now considered a much more serious topic than a decade ago, smart contracts have been called to the rescue with the advent of NFT protocols. Above all we, as social beings, live statistically better and longer when interconnected with quality relationships. At HUH it is believed that a key aspect in these relationships is the promotion of humour and emotions generally, as a solid building block able to give colour and pleasant perfume to life. In this context the HUH cryptocurrency was conceived.